Customized Mobile Dining Car Mass Industry Precision Activation

Customized dining car is not a new topic in China. Many domestic car manufacturers are focusing on “customization”, but their customization is reflected in the models and packaging. They can only customize their watches, and it is difficult to touch the mobile dining car. "Soul" - environmental protection system, vehicle equipment. Under the “copy” production of this standard model, domestic mobile dining cars are still limited to operations in scenic spots or at specific exhibitions. In normal times, the number of mobile food trucks will survive in the form of “guerrillas” because of the vague source of ingredients, occupation of the road, and environmental protection. Therefore, compared with the scale and culture of mature mobile dining cars abroad, China's mobile dining car market is still blank.

Deep "customization"

1. Customized equipment and requirements

Different from the surface understanding of “customization” in the mainstream market, the customization of Dake Auto is reflected in the essence of the dining car “customization of car room equipment and customization of brand demand”. The establishment of a customized mobile dining car, in addition to cater to the new era of consumer demand, independent research and development equipment, in strict accordance with the national environmental protection department standards, but also face the brand "extremely demanding requirements."

(1) Customized equipment

Changke Automobile, a well-known university in the United Nations, Chang'an University, Xi'an University of Technology, and Jilin University of Technology, developed and designed the in-vehicle kitchen equipment for mobile dining cars, filling the gap in China's mobile dining carts without special equipment. In addition to the in-vehicle kitchen equipment, the tableware is also customized for the enterprise and integrated with the brand VI.

(2) Customized requirements

Food and beverage brands sell different types of food, and the equipment required is different. The size of the equipment required varies depending on the model selected. This means that there is no on-board device that can be used up and running. In the face of brand demand, all on-board kitchen equipment of the dining car must be “built-in”. When the function is the same, the quality is higher than the household standard. The equipment is tightly stitched and there is no shaking during driving to ensure the safety of the vehicle.

2. Customized painting

The mobile food trucks in the mainstream market are mostly stuck in three-wheeled snack cars and four-wheeled electric vehicles. Apart from the color of the vehicles, the standard and painting are almost "one mother compatriot", and there is no recognition. In addition, the appearance of most mobile dining cars is outdated and contrary to the development of modern cities, which is unsightly. Dake Auto's customized mobile dining car for catering brands and chain catering companies, customized from models, body, vehicle equipment, drive systems, tableware, painting, etc. The vehicle is painted and integrated with the core VI of the enterprise, and combined with the culture and characteristics of the city, it has high recognition and complements the urban style.

Visionary "positioning"

Mobile food trucks in the mainstream market, propaganda points and footholds are limited to entrepreneurship and re-employment. However, the traditional food trucks do not remove the ills, and the business is bound, and the goal of getting rich is not achieved. The Dake Auto Mobile Dining Car model positions the products in the enterprise and realizes B2B to B2C through conversion. Customized mobile dining car noodle brand and chain catering enterprise, combining catering and automobile to form a new model of “mobile thinking + new retail”. For enterprises, the business area can be broadened, and products can reach the second and third tier cities, opening up offline. At the same time, the mobile food truck model can be used as a new channel for chain catering enterprises to join the business, open the door to enrichment for entrepreneurs, no store rental fees, with the influence of catering brands, no supply pressure.

Prepared "pattern"

The mobile food car model is the first step in the long-term planning of DKK. The mobile dining car trend demonstration block is also being implemented intensively. For enterprises, there are more choices. The mobile business can be realized according to the thermal map through the customized mobile dining car. It can also enter the mobile dining car block built by Dake Auto in the city's entrepreneurial neighborhood and pedestrian street to participate in the brand-joined contiguous operation.

In addition to the mobile dining car model, the Dart's mobile sales model is also on the agenda of the relevant industry. At present, the first mobile sales car is also in research and development. This means that “mobile thinking + new retail” has become a hot spot of concern and optimism in all walks of life, and a new business model involving the whole industry is taking shape.

It is reported that Dak Auto has built the first customized mobile dining car in China, which is built with the special mobile dining car and kitchen equipment for the ancient capital Huatian. It will be delivered in mid-August. What kind of reputation will be harvested in the new era demand and consumer demand, it is worth looking forward to.